Are You Ready For It?...
No one physically saw Taylor Swift for a year.
After 1989 she disappeared. From it came Reputation. Reputation was the biggest vibe change in Swift’s career up to 2017.
With unexplainable promotions including snakes, darkness, and edge, no one knew the era we were entering. Reputation is fundamentally different from every other album. Taylor committed to softer pop-R&B with very synth-heavy production. She ranges from rapping on a verse and talk-singing to songs that take gospel-choir inspiration.
Swift kicks off the album with one of her most iconic openers, “Ready For It?…” which is a very intense, harsh, and demanding theatrical pop song that was perfect to use as her opener on the “Reputation Stadium Tour.”
Continuing the more intense and dominant tracks, we have songs like “End Game”, “I Did Something Bad”, “Look What You Made Me Do”, and “This Is Why We Can’t Have Nice Things” all of which are more feeling driven which theatric and dramatic emphasis, like in “Ready For It?...”. There are a lot of jabs at Kanye West and an ex-boyfriend or two.
Taylor Swift - Look What You Made Me Do
There is also the Taylor Swift that we have come to know and love who writes beautiful ballads about her current love which is represented in “Don’t Blame Me”, “Delicate”, “So It Goes…”, “King Of My Heart”, “Dress”, and “New Year’s Day”. As much as this album comes across as very dark and aggressive, at its core, it is a love album. There is only one acoustic song on the entire album, which is very different for Swift, and the rest are perfect to bop and dance along to.
Reputation overall has some mixed reviews from fans and critics, people either love it or hate it. I would wholeheartedly recommend Reputation to anyone ready to sing loudly, be dramatic, dance, feel both love and betrayal and feel like you could rule the world.
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